Leading Danish biotechnology company Novozymes has developed a solution to improve quality of fabrics while reducing water usage and CO2 emissions. The technology which can replace chemical additives with all-natural enzymes was exhibited in Milan at the Danish design initiative SHOWHOW between 14. – 19. april 2010.

SHOWHOW is an initiative by Danish Design Center that was introduced during the Design Week in Copenhagen last year. With Italy’s growing interest in sustainable solutions the exhibition now moves to Milan to showcase Danish efforts within the arena of sustainable fashion, food and mobility.

Elemental textiles has the potential of decreasing environmental impact from textile production by saving 70,000 liters of water and 1 ton of CO2 per ton of knitted fabric during the process of creating sustainable clothing. The full savings potential of this technology adds up to 630 billion liters of water and 9 million tons of CO2 per annum – and it is cost neutral to implement.