“The start of the 2011 fashion season has positive momentum with a strong line-up of amazing designers showing this coming February,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “A great deal of buzz and energy is building as the industry looks forward to a brighter outlook for this year.”

“We are proud to welcome so many established and emerging designers to present their Fall collections this season,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion. “The goal of Mercedes-Benz Fashion Week is to facilitate an opportunity for designers and brands to successfully showcase their talent at an event that will further support the growth of their businesses.”

Mercedes-Benz Fashion Week will present the following designers The Heart Truth’s Red Dress Collection, Nicholas K, Porter Grey, BCBGMAXAZRIA, Richard Chai, Duckie Brown, Luca Luca, Mara Hoffman, Tadashi Shoji, Eva Minge, Christian Siriano, W Hotels Global Glam, Irina Shabayeva, Ruffian, Tess Giberson, Perry Ellis, Farah Angsana, Buckler, Rebecca Taylor, Tommy Hilfiger Men’s, Nicole Miller, Joy Cioci, Cynthia Rowley, Academy of Art University, Venexiana, Binetti, Jill Stuart, Prabal Gurung, ADAM, MANDY COON, Vivienne Tam, Mik Cire, Charlotte Ronson, G-Star RAW, Toni Francesc, Derek Lam, Timo Weiland, Lela Rose, DKNY, Calvin Klein Collection Men’s, Tory Burch, Yoana Baraschi, Max Azria, Diane von Furstenburg, CYNTHIA STEFFE, Y-3, Carmen Marc Valvo, Custo Barcelona, Behnaz Sarafpour, Tommy Hilfiger, Zang Toi, Jenny Packham, Callula Lillibelle, Carolina Herrera, Carlos Miele, Tracy Reese, Donna Karan New York, Monique Lhuillier, pamella roland, Betsey Johnson, Chado Ralph Rucci, Mackage, Rebecca Minkoff, Trias, Badgley Mischka, Vera Wang, Jen Kao, Diesel Black Gold, Bibhu Mohapatra, Hervé Léger by Max Azria, Dennis Basso, J. Mendel, Tibi, Frank Tell, Narciso Rodriguez, Yigal Azrouël, Domenico Vacca, Michael Kors, Nanette Lepore, Herchcovitch;Alexandre, Adrienne Vittadini, Milly by Michelle Smith, Helen Yarmak, CHRISTIAN COTA, Anna Sui, Odd Molly, Elie Tahari, General Idea, Ralph Lauren, Ports 1961, Calvin Klein Collection Women’s, Elene Cassis, Naeem Khan, LUBLU Kira Plastinina, L.A.M.B. and IVANAhelsinki.

Mercedes-Benz Fashion Week will host three runway venues; the Theatre, Stage and Studio, as well as a fourth presentation space called the Box for designer presentations, industry forums, press conferences and other activities. Additionally, the new Lincoln Center venue features an outdoor courtyard to accommodate the growing needs of the fashion community.

Mercedes-Benz Fashion Week is at Lincoln Center, located between West 62nd and 65th Streets and Columbus and Amsterdam Avenues. The location provides attendees with convenient transportation and access to the event via subway, buses, taxi and car service. By subway, the 1 train goes directly to the 66th Street/Lincoln Center Station as well as the A, C, B, D service to the 59th Street/Columbus Circle stop. By bus, the M5, M7, M10, M11, M66 and M104 lines all stop within one block of the Lincoln Center campus. Cars can pick up and drop off at the main steps main steps between 63rd and 64th streets on Columbus Avenue or on Broadway at West 65th Street to access a weather-protected entrance. In addition, there will be a taxi stand on Columbus Avenue between 62nd and 63rd streets and a designed waiting area for car pick up on 65th street.
Each year, the 232,000 attendees at Fashion Weeks generate new economic activity for New York City businesses, accounting for more than $466 million in direct visitor spending and contributing to $1.6 billion in annual tax revenue to the City’s fashion industry. More than $40 million annually is spent on meals at local restaurants; nearly $30 million on taxis, car service, and public transportation; and an additional $56 million at area hotels.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, Starbucks Frappuccino® Coffee Drink, W Hotels Worldwide, AOL Inc., Kim Crawford Wines, ideeli, FIJI Water, and The Heart Truth® Campaign as well as the following media outlets: The New York Times, Women’s Wear Daily and Getty Images. Over nine days, Mercedes-Benz Fashion Week will host more than 100,000 guests. With the help of these sponsors providing hospitality, services and amenities, we hope to make the hectic week of shows as effortless and pleasurable as possible for all attendees. Mercedes-Benz Fashion Week is an IMG event.

For more information, and for press and industry registration, please visit us online athttp://registration.mbfashionweek.com.

Follow us on Facebook on the Mercedes-Benz Fashion Week Fan Page!

Preliminary Schedule of Events:

February 9, 2011
7:00 PM The Heart Truth’s Red Dress Collection, Theatre

February 10, 2011
9:00 AM Nicholas K, Studio
9:30-10:30 AM Porter Grey, Box*
10:00 AM BCBGMAXAZRIA, Theatre
11:00 AM Richard Chai, Stage
1:00 PM Duckie Brown, Studio
3:00 PM Luca Luca, Stage
3:30-4:30 PM Mara Hoffman, Box*
4:00 PM Tadashi Shoji, Studio
6:00 PM Eva Minge, TBC
7:00 PM Christian Siriano, Stage
8:30-9:30 PM W Hotels Global Glam, Box*
9:00 PM Irina Shabayeva, Studio

February 11, 2011
9:00 AM Ruffian, Studio
9:30-10:30 AM Tess Giberson, Box*
11:00 AM Perry Ellis, Stage
12:00 PM Farah Angsana, Studio
1:30-2:30 PM Buckler, Box*
2:00 PM Rebecca Taylor, Stage
5:30-6:30 PM Tommy Hilfiger Men’s, TBC
6:30-7:30 PM Tommy Hilfiger Men’s, TBC
6:00 PM Nicole Miller, Studio
6:30-7:30 PM Joy Cioci, Box*
7:00 PM Cynthia Rowley, Stage
8:00 PM Academy of Art University, Theatre
9:00 PM Venexiana, Studio

February 12, 2011
10:30-11:30 AM Binetti, Box*
11:00 AM Jill Stuart, Stage
12:00 PM Prabal Gurung, Studio
2:00 PM ADAM, Stage
2:30-3:30 PM MANDY COON, Box*
3:00 PM Vivienne Tam, Theatre
4:00 PM Mik Cire, Studio
6:00 PM Charlotte Ronson, Stage
7:00 PM G-Star RAW, Theatre
9:00 PM Toni Francesc, Studio

February 13, 2011
10:00 AM Derek Lam, Stage
10:30-11:30 AM Timo Weiland, Box*
11:00 AM Lela Rose, Studio
1:00 PM DKNY, 547 W 26th Street
2:00 PM Calvin Klein Collection Men’s, 205 W 39th Street
2:15 PM Tory Burch , Studio
2:30-3:30 PM Yoana Baraschi, Box*
3:00 PM Max Azria, Stage
4:00 PM Diane von Furstenberg, Theatre
5:00 PM CYNTHIA STEFFE, Studio
5:00 PM Y-3, 82 Mercer Street
6:00 PM Carmen Marc Valvo, 4 Times Square
7:00 PM Custo Barcelona, Stage
7:30-8:30 PM Behnaz Sarafpour, Box*
8:00 PM Tommy Hilfiger, Theatre
9:00 PM Zang Toi, Studio

February 14, 2011
9:00 AM Jenny Packham, Studio
9:30- 10:30 AM Callula Lillibelle, Box*
10:00 AM Carolina Herrera, Theatre
11:00 AM Carlos Miele, Stage
1:00 PM Tracy Reese, Studio
2:00 PM Donna Karan New York, 547 W 26th Street
3:00 PM Monique Lhuillier, Stage
5:00 PM pamella roland, Studio
6:00 PM Betsey Johnson, Theatre
6:00 PM Chado Ralph Rucci, TBC
7:00 PM Mackage, Stage

February 15, 2011
9:00 AM Rebecca Minkoff, Studio
9:30-10:30 AM Trias, Box*
10:00 AM Badgley Mischka, Theatre
11:00 AM Vera Wang, Stage
1:00 PM Jen Kao, Studio
1:00 PM Diesel Black Gold, TBC
1:30-3:30 PM Bibhu Mohapatra, Box*
2:00 PM Hervé Léger by Max Azria, Theatre
3:00 PM Dennis Basso, Stage
6:00 PM J. Mendel, Studio
7:00 PM Tibi, Stage
7:30-8:30 PM Frank Tell, Box*
8:00 PM Narciso Rodriguez, Theatre

February 16, 2011
9:00 AM Yigal Azrouël, Studio
9:30-10:30 AM Domenico Vacca, Box*
10:00 AM Michael Kors, Theatre
11:00 AM Nanette Lepore, Stage
1:00 PM Herchcovitch;Alexandre, Studio
1:30-2:30 PM Adrienne Vittadini, Box*
3:00 PM Milly by Michelle Smith, Stage
4:00 PM Helen Yarmak, 730 Fifth Avenue, 23rd Floor
5:00 PM CHRISTIAN COTA, Studio
6:00 PM Anna Sui, Theatre
6:30-7:30 PM Odd Molly, Box*
7:00 PM Elie Tahari, Stage

February 17, 2011
9:00 AM General Idea, Studio
10:00 AM Ralph Lauren, 275 Hudson Street
11:00 AM Ralph Lauren, 275 Hudson Street
1:00 PM Ports 1961, Theatre
2:00 PM Calvin Klein Collection Women’s, 205 W 39th St, Ground Floor
3:00 PM Calvin Klein Collection Women’s, 205 W 39th St, Ground Floor
6:00 PM Elene Cassis, Studio
7:00 PM Naeem Khan, Stage
7:30-8:30 PM LUBLU Kira Plastinina, Box*
8:00 PM L.A.M.B., Theatre
9:00 PM IVANAhelsinki, Studio

*Designer Presentation