Inspired by artist and minimalist theorist Robert Morris’ work ‘Felt’, this collection plays on the notion of deconstructed femininity.



The JOSEPH woman ventures into the wild this season, giving a mood of protection and fragility. Twisted patchworks and wrapped blankets cocoon the body. Fabrics are highly textural, natural and untreated. Industrial, raw cut felts sit alongside hairy finishes on coats, lending a utilitarian feel, which are contrasted with fragile fabrics like uber luxe fine cashmeres and georgette silk. Raw leather, wild sheepskin and fur and paired with feminine dresses and sculptural knitwear. Colour is scarce: the palette is grey, beige, khaki, ecru, silver, black and nude. There are touches of red in delicate silk with hand-collected scarves.



In contrast with the stark, urban surroundings, music and scent are intended to transport you to a place of comfort and ease, creating a personal, emotive experience…