Speaking of “Perfume”, Britney has launched a hot new fragrance duo, and series of sultry ads and commercials, that portrays her two sides, the naughty and the nice. In the ads, “naughty” Britney rocks a rich brunette wig to represent the dark side of her new extension to the Fantasy line, an endeavor that’s been successful for the Spears enterprise since its debut, and the sweeter blonde Britney, adorned in jewels, represents the “nice”.

Spears says she “mixed original notes with new scents” to create more ways for her fans to express their inner fantasies. The Fantasy Naughty Remix is more of a musk with wood undertones, while the Fantasy Nice Remix is softer with hints of kiwi sweetness mingling with jasmine. Available to purchase in stores and online February 2014, both scents are addictive and alluring, very much like Spears herself.