MAKE UP FOR EVER Debuts At The Makeup Show LA

Making their industry trade show debuts, MAKE UP FOR EVER is launching the latest additions to the HD franchise – HD Blush and HD Pressed Powder. A must-have for every kit, HD Blush is an ultrablendable blush available in 16 shades and formulated with the perfectbalance of oils, waxes, and powders. HD Blush combines the second skin look of a cream with the ease of a powder. HD Pressed Powder is a talc-free, silky, lightweight finishing powder that offers the same benefits of HD Microfinish Loose Powder, but in a pressed compact perfect for on-the-go. Exclusively at the show, MAKE UP FOR EVER will be offering HD kits that feature both the new HD products along with the HD bestsellers. The kits include the HD Basic Pro To-Go, HD On Set Essentials, and HD Mastery Pro Kit. Attendees who purchase any of the HD kits will also receive a complimentary MAKE UP FOR EVER Crystal Pouch.

MAKE UP FOR EVER will also be sponsoring an inspirational keynote presented by top beauty artist Damone Roberts, and both focus and interactive seminars presented byMAKE UP FOR EVER Pro & Media Educator Jessie Powers.

Saturday, March 1st from 12:00 – 1:30pm

“In Your Business” with Damone Roberts: Damone Roberts’ talent for painting faces and sculpting the perfect arch has truly positioned him as one of the top beauty artists in the business. With clients including Alicia Keyes, Beyonce, Vanessa Williams, Madonna and manymore, Damone has managed to take his brand of beauty and develop it into anempire. Watch and learn as Damone will lead you through some of his techniques for designing and applying the perfect on-camera makeup. Listen as he lets you in on some secrets to successfully presenting on camera, keeping your career on track with artistry and at thesame time not losing sight of the bigger picture.

Saturday, March 1st from 2:45 – 3:30pm at Seminar Space A

“Flash Palette Focus: Artistry for Everyday” Interactive Seminar with Jessie Powers

Saturday, March 1st from 5:00 – 5:45pm at Studio 4

“MAKE UP FOR EVER Must-Haves” Focus Seminar with Jessie Powers

Sunday, March 2nd from 12:00 – 12:45pm at Seminar Space A

“Skin for Today’s Technology” Interactive Seminar with Jessie Powers

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Agadir International: Arousing Argan Oil

Agadir touts itself as a world-class manufacturer of professional hair products, and consumers agree. Agadir won the Reader’s Choice Launchpad Award in both 2011 and 2012. And while it makes its products with some of the rarest, most exotic oils on earth, they are all made in the USA.


Its Daily Volumizing Shampoo and Conditioner set is sulfate free and works wonders on your hair after the first wash. The results are hair that is noticeably hydrated, voluminous, and brilliantly shiny. Your hair will also have a subtle, arousing scent that lasts throughout the day, just to remind you that your mane is probably looking better than ever.


Beside daily use items, Agadir makes products for hair that requires a little more attention. For those of you who know that constant heat can damage hair, but can’t give up those curlers and blow-dryers, Agadir offers Hair Shield 450°. It is an intense crème treatment with a special heat activated shock protein formula, and will protect your hair from exposure up to — you guessed it — 450°F!

At the end of the day, when you’re ready to show your locks some TLC, try Agadir’s Moisture Masque. Containing both Argan oil and keratin protein, the masque provides a rich, intense conditioning that will repair, revitalize, and even protect against future damage.


If you’re in the market for a simple, natural, and effective hair care brand, keep Agadir in mind. The undeniable quality of its products is sure to deliver results that you’ll love.

By Kylie Jenkins for Clarissa International Media Group

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Kashmir Keratin Hair Treatment


One use is all it takes to see a difference with Kashmir Keratin: it restores your hair shafts right away! Also perfect for color treated hair or problems with dandruff or oily hair, Kashmir Keratin’s shampoos, conditioners, masks and serums are the perfect solution to getting back the locks you were born to flaunt.

Katherine Gandee for Clarissa International Media Group

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Starlooks Answers Your Beauty Product Woes


Each month’s customers receive a “Starbox” full of products that have been carefully selected by the Starlooks team from a host of over 1,500 beauty products made from some of the best ingredients from around the world.



These monthly products are always inspired by the latest beauty trend, and come with a monthly “LooksBook” which helps you stay on top of trends and replicate them effortlessly in front of your own mirror! Each box is retailed at $35 to $99, but subscribers receive it for only $15 a month plus shipping! So now with the help of pro-quality makeup at an affordable price, Starlooks customers can look like a star every day without breaking the bank!



Katherine Gandee for Clarissa International Media Group

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ChildHelp Wings celebrates philanthropy in style in “Fashion through the Ages”

ChildHelp Wings celebrates philanthropy in style in “Fashion through the Ages”

Fifty five years ago, young Hollywood actresses Sara O’Meara and Yvonne Fedderson began Childhelp in order to defeat and treat child abuse, creating a community of love. The 7-time Nobel Peace Prize nominated duo’s idea has grown each decade since then, and the fashions during those years have done just the same.

At the Childhelp Wings 55th anniversary event, actress Raven-Symoné and “Scottsdale’s King of Couture,” Robert Black of Fashion by Robert Black led the audience through the developments in the Childhelp organization in each decade before showcasing the looks accordingly.

Beginning in the ‘60s and ending in present day, local kids, teens, young adults and even families modeled fashions from past and present provided by Annie Boomer Vintage, Just Ruby, Peek and Elan Style. Some standouts for each decade included the Jackie O signature pink suit from the ‘60s, polyester pants from the ‘70s, the shoulder-padded power suit of the ‘80s, and the timeless Chanel-logo-printed dress (it was essential to own labels in the 90s!). Each look was composed of vintage clothing and modern shoes that the models owned. The looks came to life with staple songs such as “Freak out,” “Walking on Sunshine, “Vogue” and Katy Perry’s current hit, “Roar.”

Childhelp’s major developments included opening residential treatment villages, providing group homes, establishing the Child abuse hotline, and connecting people with adoption services.

Along with the fashion show, Childhelp awarded Veronica Nazzaro-Penzone the Heart of an Angel award.

“Every child she touches, she brings out the angel within them,” said Fedderson of the award recipient.

Before the event began, guests were greeted by an assortment of items to bid on including purses, spa packages, vacations and more. In addition, Just Ruby displayed fashions that were seen in the show, and the 16-year-old starter of the direct sales company Origami Owl mingled and showcased her designs.

The event effortlessly combined “philanthropy, fun and fashion” with the pretty in pink table decorations, sweet desserts, live auction benefiting the organization and a group of people all aiming toward the same goal-seeing children safe and happy.

By Tamara Kraus for Clarissa International Media Group

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Botanicus Takes Pride in Being Organic

Located in Ostra, Czech Republic they start from the seed to assembly. Positioned on 74 acres everything is cultivated on site; herbs, fruits and vegetables grown from kernel until they are ready to be picked. Because of this special process it allows Botanicus to be certified Kez and certified Bio; they are in control of their organic farming, growth, plant and seed sourcing.


Next to their gardens are production facilities so everything is processed immediately in order to give you the freshest goods. Botanicus provides an entire Skincare line that includes Body Care, Bath, Soaps, Hair Care, Candles and Essential Oils. They have kept every person in mind when they provide for all skin types. In 2013 Botanicus opened a United States store in Portland Oregon. Keeping with non traditional standards, Botanicus really does take pride in being organic.




By Tatyana Soto for Clarissa International Media Group

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Clothes with Confidence: Fifty Over Five

Every person has that intelligent, self-assured, unafraid, edgy, and enlightened person within them and Fifty Over Fives clothing is helping people show that to the world.

Fifty Over Five is helping to promote these extraordinary people with their clothes. The clothing is both minimalistic while edgy at the same time, allowing the person to shine through the clothes not the clothes outshining the person. The clothes embody someone who is not just trendy, they represent someone who marches to the beat of their own drum and wears the things that make them happy and feel confident. The clothes not only make a statement on your body though, by using reformed vintage garments you are also making a statement in your own life as well by making a helpful effect on the environment. Fifty Over Five will be sold in stores such as Nasty Gal, Fred Segal, Wasteland, and American Rag. The clothes are there for the people who are ready to make a statement and take the world by storm.

By Gisele Smith for Clarissa International Media Group

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The Science of Coolway

Coolway battles this science. Spending over fours years in the lab, the company developed a one of kind styling product that uses AminoLock Mab. This interlocks proteins deep within the cuticle to set and hold your smoothing style as you dry your hair. As a result you get smooth, strong and healthier hair! Applying Coolway True Smooth is a simple procedure. You just spray Coolway on towel-dried hair and comb evenly throughout, then you blow-dry your hair to activate it and smooth your hair with a brush or comb. In addition to True Smooth, Coolway offers Shampoos, Conditioners, Boost Repair Masks, and Glow Finishing Oil. Coolway is made with non toxic ingredients and can be used on your treated hair. It will not destroy the underlying structure of your hair and you can use it in addition to other products that you might use. Coolway was the Beauty Award winner in OK! 2012 and Best of Beauty in Allure 2012. Now who said learning science was not fun?

By Tatyana Soto for Clarissa International Media Group

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MD Lashes gives you long lashes

With MD Lashes Quick Lash, the process of putting on lashes has been taken from an excruciating one to a simple three step process. For MD Lashes, all that has to be done is Pick, Dip, and Lash and your all done. So instead of struggling to put on the glue with the lashes and the stress of that process, all you have to do is dip the lashes in the glue then stick them right on and your good to go. Another great thing about MD Lashes that also sets it apart is its heated eye lash curler. Instead of having to curl lashes multiple times and not see the best results, this eyelash curler cuts time in half and successfully separates lash extensions in a natural way.

MD Lashes even offers one day training sessions to assist people with the lash extension process, making using their product available and accessible to everyone. With MD Lash Factor taking steps into the future, now every woman can have the lashes they have always dreamed about!

By Gisele Smith for Clarissa International Media Group

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Get bouncy curls with MiraCurl

MiraCurl uses a brushless motor that provides the ability to have control over the curls for all different hair types. With the MiraCurl you are able to control the time, temperature, and the direction of the curl which allows the flexibility to be able to experiment and have any style you could possibly desire. The state of the art technology even alerts when the hair has taken too much heat, allowing you to keep and maintain healthy non-damaged hair. No longer will women have to bend over backwards to get that perfect curl, with MiraCurl doing the work for you every woman can have a little bit of magic in everyday.

All you have to do is put a small section of hair in the machine and within seconds a perfectly crafted curl appears right before your eyes!

By Gisele Smith for Clarissa International Media Group
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Shylee Rose’s Luxe California Cool Jewelry


Marcasite in Agate Stone with Diamond Cap; $3,150

With prices ranging from $50 to $3,150, Shylee Rose has something for everyone. Either worn alone for a chic, dainty look or worn stacked and layered, you’ll be sure to make a statement. It’s no wonder Hollywood’s taste makers such as super models Alessandra Ambrosia, Miranda Kerr, and Chrissy Teigan, actress Ashley Madekwe, and the Kardashians flock to wear Shylee Rose for magazine covers, red carpet events, and wear pieces to add an extra touch of luxe to their everyday outfits.

Pave Disc Bracelet; $110

Each piece is unique and handmade in the USA, and can be found at ShyleeRose.com and high end boutiques such as Traffic Los Angeles and Dallas, Mimi and Hi, The Four Seasons Resort at Maui and Kona, and The Viceroy Anguilla.


Diamond Link Ring; $2,400

By Frederick Hill for Clarissa International Media Group

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