This new global platform will aim to shatter expectations of Brazilian fashion and highlight the cultural influences of art, music, and cuisine. The Brazil that goes beyond warmth, that finds innovative, that sees in its cultural mix a differential to make businesses from and is capable of producing and exporting products around the world.
For that, from September 26th to 28th, ABEST, Apex-Brasil and ABIT will occupy the Brazilian Embassy to present an exhibition of the book Bloom – Brazil Luscions, from the forecaster Li Edelkoort – alongside with looks from Brazilian brands that will be in Paris: Cecilia Prado, Serpui, Patricia Bonaldi, Pedro Lourenço, Isolda, GIG, UMA, Virzi de Luca, Anamaria Couture, Patricia Bonaldi, Apartamento03, PatBo, Fabiana Milazzo, Patricia Motta, T.Arrigoni, Les Petits Joueurs and Lenny Niemeyer. The designers will be alongside names as Campanas Brothers, Marcelo Rosembaun and Rodrigo Almeida, as will as, Brazilian indian production.
“This is a great opportunity to present to a very selected public Week the best of Brazilian fashion, design and culture. The Bloom project has a great connection with the Brasil Beyond concept showing a country that is unique”, says Isabel Fontoura, from Apex-Brasil.
On September 26th, influencers and fashion industry professionals will attend a private cocktail to signal the opening of the Bloom exhibition. Throughout the evening, guests will enjoy live performance by the Braziliansinger Dom La Nena and also will have the opportunity to talk with Li Edelkoort and Brazilian fashion designers to understand what is going on in terms of fashion in the country. On 27th and 28th the exhibition will be opened to the general public.
34, Cours Albert 1er, 75008
Cocktail – September, 26th – 6pm to 10pm
Panel – September, 26th – 6pm to 7pm
Open to the public – 27th – 11am to 6pm // 28th 11am to 2 pm
Brazilian brands that will be in Paris include: Cecilia Prado, Serpui, Patricia Bonaldi, Pedro Lourenço, Isolda, GIG, UMA, Virzi de Luca, ANAMARIA COUTURE, PATRICIA BONALDI, Apartamento 03, PatBo, FABIANA MILAZZO, PATRICIA MOTTA, T.Arrigoni, Les Petits Joueurs, and Lenny Niemeyer.