Published July 6, 2010
Spring/Summer collection hosted by South Bank
In just four short years the Mercedes-Benz Fashion Festival – Brisbane (MBFF) has positioned itself as the premier fashion event in Queensland and generated national recognition as being the location for launching Spring/Summer collections to the country.
Timed to coincide with the arrival of Queensland’s strongest fashion season, the Mercedes-Benz Fashion Festival – Brisbane, hosted by South Bank, will run from Saturday 7th through until Friday 13th August 2010. The festival will feature an exciting array of the best local, national and international design talent, events and parades and be completely accessible to a rapidly growing consumer audience.
To capitalise on the growing interest in these ‘consumer-driven’ fashion events and to allow more people an opportunity to experience the festival, a large marquee with raked seating will be housed at the Cultural Forecourt, South Bank which would become home for the 2010 campaign.
Almost 20,000 people attended shows and workshops last year which enabled local and national designers, top fashion graduates, fashion retailers and shopping precincts, to present their Spring/Summer collections to the buying public and national and local media.
