Published March 31, 2011
“Although Malta cannot yet boast of any high calibre international fashion houses like those found in Paris, London, Milan or New York, this is no reason why we shouldn’t celebrate Maltese fashion in a big way”; this is how event organiser Adrian J. Mizzi announced the launch of the very first edition of the Malta Fashion Week to be held next year. Mr. Mizzi is considered a pioneer in the local fashion scene because of his many connections in the industry since his company Unique Promotions has been organising the prestigious Malta Fashion Awards for the past 13 years.
With his recent appointment representing Malta on the European Fashion Council, he has been encouraged to continue putting a wider and more international dimension to the local fashion industry and this is one of the reasons he and his team are now taking this ambitious step.
Malta’s fashion sector employs thousands of talented individuals from fashion designers to hair stylists, make-up artists, photographers and models. That is apart from a huge number of people working in fashion retail and supporting industries such as stage management, lighting, sound, venue operators, and more. The industry caters for the internal market as well as a large number of foreign agencies that use Malta in filming commercials, movies and TV series. “We want to create a truly national event, where everyone in this industry is celebrated for their talent, their creativity and their dedication to being the very best they can be”, explained Mr. Mizzi. His company is being supported by various local and foreign companies and organizations. The World Fashion Channel (PDF download), which has supported the Malta Fashion Awards for two years running, and the European Fashion Council (PDF download) have already committed to providing direct and indirect professional support in putting up the event.
“We extend an open invitation to anyone even remotely connected with this industry, or who would like to work in this industry in future to come forward”, explained Mr. Mizzi. The concept of The Malta Fashion Week is to put up a series of events at various locations around Malta and Gozo culminating with the Malta Fashion Awards night on Saturday 21st May. These different events and locations will be connected through a common management and promotion thread. Venues being considered for use during the Malta Fashion Week include St. James Cavalier Centre for Creativity, Valletta and Cottonera waterfronts, The Manoel Theatre, MFCC, Republic Street in Valletta and It-Tokk in Victoria Gozo.
“Through The Malta Fashion Week, Malta will gain international exposure in Europe and worldwide on the World Fashion Channel with a potential audience of 1.2 billion viewers worldwide. This sort of publicity will increase awareness about Malta promoting it as a fashion destination.”, concluded Mr. Mizzi.
