Published February 27, 2014
Making their industry trade show debuts, MAKE UP FOR EVER is launching the latest additions to the HD franchise – HD Blush and HD Pressed Powder. A must-have for every kit, HD Blush is an ultrablendable blush available in 16 shades and formulated with the perfectbalance of oils, waxes, and powders. HD Blush combines the second skin look of a cream with the ease of a powder. HD Pressed Powder is a talc-free, silky, lightweight finishing powder that offers the same benefits of HD Microfinish Loose Powder, but in a pressed compact perfect for on-the-go. Exclusively at the show, MAKE UP FOR EVER will be offering HD kits that feature both the new HD products along with the HD bestsellers. The kits include the HD Basic Pro To-Go, HD On Set Essentials, and HD Mastery Pro Kit. Attendees who purchase any of the HD kits will also receive a complimentary MAKE UP FOR EVER Crystal Pouch.
MAKE UP FOR EVER will also be sponsoring an inspirational keynote presented by top beauty artist Damone Roberts, and both focus and interactive seminars presented byMAKE UP FOR EVER Pro & Media Educator Jessie Powers.
Saturday, March 1st from 12:00 – 1:30pm
“In Your Business” with Damone Roberts: Damone Roberts’ talent for painting faces and sculpting the perfect arch has truly positioned him as one of the top beauty artists in the business. With clients including Alicia Keyes, Beyonce, Vanessa Williams, Madonna and manymore, Damone has managed to take his brand of beauty and develop it into anempire. Watch and learn as Damone will lead you through some of his techniques for designing and applying the perfect on-camera makeup. Listen as he lets you in on some secrets to successfully presenting on camera, keeping your career on track with artistry and at thesame time not losing sight of the bigger picture.
Saturday, March 1st from 2:45 – 3:30pm at Seminar Space A
“Flash Palette Focus: Artistry for Everyday” Interactive Seminar with Jessie Powers
Saturday, March 1st from 5:00 – 5:45pm at Studio 4
“MAKE UP FOR EVER Must-Haves” Focus Seminar with Jessie Powers
Sunday, March 2nd from 12:00 – 12:45pm at Seminar Space A
“Skin for Today’s Technology” Interactive Seminar with Jessie Powers
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