Luli Fama’s Tropical Glamour Proves Miami’s Signature Swimwear Aesthetic Is Still Winning
By Runway Magazine Editorial Team | June 4, 2026
Twenty years is a long time to hold a runway slot. Luli Fama has held a PARAISO runway slot for exactly twenty years. The SS27 collection at the Collins Park Tent on May 31, 2026 made every one of those years feel earned. The show opened with a choreographed dance number and closed with another. Between these bookends, the runway delivered bold prints and bright colors alongside elegant classics that nodded to the brand’s two-decade trajectory. Each piece was designed to anchor a vacation wardrobe, not simply fill a single beach bag. The 20th anniversary show for the Latin-owned, Miami-based brand was one of the week’s most celebrated presentations. It was also one of its most photographed — a destination fashion moment that doubled as a jubilee.
The celebration surrounding the show extended well beyond the runway itself. Leading into the show, the brand hosted its first open casting call for aspiring “Luli Babe” models at its Lincoln Road boutique. The morning began with movement. An Allegra Paris x the brand Workout Class at Nikki Beach outfitted guests in custom brand athleisure. A Designer Brunch at Abbalé followed. The anniversary after-party at Harbour Club brought together designers, models, celebrities, and influencers. It marked a defining chapter. That full day — from open casting call to after-party — is the cultural footprint of a brand that has grown into a Miami institution.
The Brand: Twenty Years of Latin-Inspired Luxury Swimwear
Luli Fama was founded by Lourdes “Luli” Hanimian. Her vision for bold, Latin-inspired premium swimwear has defined the brand through two decades of PARAISO presentations. The label is built on a consistent set of aesthetic principles. Vibrant colors, intricate prints, innovative fabric choices, and a celebration of confident femininity draw from Miami’s multicultural coastal energy. FashionUnited described the presentation as honoring “the brand’s legacy while introducing new styles and silhouettes.”
The trajectory from the brand’s founding to its current position as a PARAISO returning favorite — presented alongside Monday Swimwear, Melissa Odabash, Oséree, SHAN, and Cupshe in the Collins Park Tent — reflects how consistently Luli Fama has developed its commercial identity. Buyers, press, and industry members from more than 60 countries attended PARAISO Miami Swim Week 2026 — drawn by the Miami swimwear brand showcases and swimwear runway show presentations that define the week. the brand was one of the brands they specifically came to see. That specificity of demand is not incidental. It reflects the brand’s role as one of the clearest expressions of authentic Miami swimwear.
The brand’s design philosophy positions it against the minimalist neutral-palette direction that has gained market share in recent years. It is beach fashion inspiration built on conviction rather than restraint — a clear expression of fashion week swimwear at its most committed. Colorful swimwear at the level the label produces requires genuine technical craft. Print complexity, color saturation, and embellishment are not simply stylistic choices. It is a commitment. Crystal embellishments and destination-inspired glamour demonstrate a construction investment that elevates resort glamour into a genuinely premium category. For more on the swimwear and resortwear trends defining PARAISO 2026, explore Runway’s Monday Swimwear luxury resortwear coverage.
The SS27 Collection: What the Runway Showed
The SS27 presentation at the Collins Park Tent embodied the Miami label’s design philosophy with particular conviction. Vibrant prints, crystal embellishments, and destination-inspired styling built a collection drawing from Miami’s multicultural spirit and coastal energy. The show reflected a seamless blend of urban sophistication and tropical ease. That is the signature the Miami brand register — what has made the brand consistently recognized on the international swimwear calendar.
The choreographed dance numbers gave the presentation an energy that purely model-on-runway formats cannot generate. Dance adds movement, rhythm, and theatricality in ways that amplify the inherent dynamism of the designs. Brazilian cut swimwear reads very differently in a dance context than in a static pose. the Latin brand’s movement-focused construction is the reason why. Framing the SS27 collection within choreographed performance was a deliberate 20th anniversary statement. It connected the brand’s long reputation for vibrant energy to the new styles and silhouettes introduced for 2027.
The elegant classics woven through the collection alongside the bold tropical swimwear reflected the two-decade arc explicitly. A brand built on statement-making prints earns the right to offer refined simplicity. The statement pieces establish the character; the classics demonstrate range. The SS27 elegant classics read as earned restraint rather than timidity. A brand twenty years in knows exactly when to pull back and let a silhouette speak.
The collection’s visual impact translated particularly well across editorial photography and social media content. Photographers gravitated toward the bold color palette and movement-focused designs — the vibrant swimwear generated some of the most circulated images from the week’s Collins Park Tent programming. For more on the fashion photography and street style of the event 2026, explore Runway’s Megan Thee Stallion Hot Girl Summer Swimwear coverage.
What the design house Represents for Miami Swimwear
The Glamour Case
The broader conversation at the swim week 2026 has been animated by a specific tension. On one side sits the quiet luxury, minimalist swimwear movement — represented at PARAISO by Monday Swimwear’s “Tile Geo” collection. On the other side sits the bold glamorous resort aesthetic tradition that the brand has embodied and helped define for twenty years. Both are commercially significant. Both serve real consumer demand. But they represent different theories about what luxury beachwear should look like.
This theory is older and, in Miami, historically more grounded. Latin-inspired color, print complexity, embellishment, confident cuts — none of it is positioned against minimalism. It serves a permanent consumer category — the South Beach style and designer bikinis market — that has always existed and will always exist.
Something specific is also worth naming about Miami fashion. The city’s most enduring contribution to Miami fashion trends is not restraint — it is glamour. The luxury beach style that Miami has exported since the 1990s is built on color, movement, and the confidence of a body comfortable in the sun.
Luli Fama is the most sustained expression of that tradition currently showing at PARAISO — summer resort fashion as both cultural statement and commercial enterprise. At twenty years, it is also the proof that the tradition has commercial longevity. As FashionUnited’s PARAISO 2026 recap confirms, the the brand anniversary show was “one of the week’s biggest moments” — a celebration of “20 years of bold prints, vibrant color, and unmistakable Miami energy.” As Loammi’s PARAISO 2026 highlights documents, the brand has “long understood swimwear as both fashion and lifestyle.” For all the fashion, swimwear, and resort coverage that matters in 2026, trust Runway Magazine.
