Each line within the brand has a different creator and each of these creators have the hope of influencing wearers in a positive way.
Wear Luv, by Dallas Cowboys Cheerleaders trainer Lin Johnson, focuses on kindness and anti-bullying with shirts displaying messages such as: “Luv Who You Are,” “Luv Is My Addiction” and “I Luv Us.”
According to Johnson in Wear Luv’s online description, “It truly forces the wearer of the shirt—to have a good attitude!”
At the March 6, 2014, premiere of the “Mr. Peabody & Sherman,” actress Blanca Blanco wore the Wear Luv top reading “I Rock” on the front “And So Do You” on the back.
Johnson’s husband and trainer of the Dallas Cowboys Cheerleaders, Jay Johnson, also created a line for Wear Luck called Wear Fitness. The shirt “Sweat is Sexy” is meant to motivate the wearer to push their limits during workouts.
Author Lissa Coffey created Wear Yoga. The line focuses on using colors and symbols that help the wearer reach their “dharma,” which is a Sanskrit word that means “purpose.” Coffey explains in her book “What’s Your Dharma?” that there are four paths that can lead to this self-discovery and her line encourages those paths.
A mother of two special needs children is behind Wear Hope for Wear Luck. She uses her story and line to encourage wearers that they can endure any challenges placed in front of them.
Wear Intent was created by Mallika Chopra, who founded an online community targeted toward encouraging people to make their aspirations a reality with the power of intentions. Her line reminds wearers to be mindful of their intent.
Feng Shui entrepreneur Kathryn Weber uses Wear Balance to help the wearer bring what is out of balance in their lives into focus. With shirts dedicated to prosperity, fame, romance, family, health, creativity, wisdom, career and confidence, each has a unique color and message.
With its expansion into these positive lines, Wear Luck is gaining popularity and recognition, and they are definitely a brand to watch out for in 2014.
For more information on Wear Luck visit wearluck.com.
By Samantha Stull for Clarissa International Media Group