Mercedes-Benz and fashion have many things in common: Both are driven by the passion for creating something that is without parallel. The cornerstone of the Mercedes-Benz allure stems from combining technical innovation with timeless, elegant design. So by getting involved in the world of fashion, Mercedes-Benz is simply being consistent.

The brand with the star is now active in international fashion events around the globe. In addition to the Mercedes-Benz Fashion Weeks in Berlin and New York, the Stuttgart-based automaker is the title sponsor of Fashion Weeks in Miami and Mexico City as well as the Fashion Festival in Brisbane. Mercedes-Benz is also actively involved in the fashion capitals of Paris, London and Milan, and numerous other fashion events.

“Designer for Tomorrow by Peek & Cloppenburg”
As part of Mercedes-Benz Fashion Week Berlin Spring/Summer 2011, Peek & Cloppenburg KG Düsseldorf has organized the “Designer for Tomorrow by Peek & Cloppenburg” award for young designers for the third time now.

What is the “Designer for Tomorrow by Peek & Cloppenburg” award?
Peek & Cloppenburg KG Düsseldorf is focused on giving up and coming talents long-term support and providing them with a platform for ideas and designs. Already for the third time P&C provides with the “Designer for Tomorrow by Peek & Cloppenburg” award eight young designers the opportunity to show their collections to a selected audience of industry professionals at Mercedes-Benz Fashion Week Berlin in July 2010.