São Paulo Fashion Week 2010

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Published December 16, 2009

The São Paulo Fashion Week (SPFW) is a fashion event, held at Ibirapuera Park, in São Paulo. It began in 1996, when the event was known as Morumbi Fashion Brazil. It won the current name in January 2001. Today, the event is the most important fashion show in Latin America and appears among the major fashion weeks in the world, along with Paris, Milan, New York and London. Besides structuring the whole textile industry of the country, the event has been marked by campaigns for hunger, for the prevention of cancer and Aids, recycling of waste, education and more recently celebrated the centenary ofJapanese diaspora to Brazil

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Freelance articles written by the editors of Runway Magazine. With over 200 years of combined experience covering luxury fashion, beauty, high-end lifestyle, and pop culture, our team delivers authoritative, insightful commentary on the trends shaping 2026. Every piece is crafted by seasoned fashion and lifestyle editors who prioritize depth, cultural context, and forward-looking analysis.

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