Malea Rose Interview: Redefining Beauty

I understand that besides being an actress and producer, you are also the founder of Vie En Rose, a new skincare line sought after by many celebrities. Tell our readers about Vie En Rose and how this new direction for you came about?

I created Vie En Rose as a hobby to address my own skin issues. I was my own customer, searching for an all-in-one cure that actually delivered results. My skin was ultra-dry, so sensitive, and I was breaking out with rashy bumps all the time. It was affecting my self-esteem. Constantly on the move, I thought about how nice it would be to have an all-in-one face mist, travel-sized, that I could take on the go, loaded with the same types of ingredients found in the best serum or lotion. That’s how the Mile High Ultra-Hydrating Mist was born.

I had no idea it would turn into a real business, a brand, and that I would be running a company. Nor did I realize how much work I had in front of me, building one from the ground up alone, with no capital. I must be insane, but I think all the geniuses and globetrotters are. It takes a certain level of crazy to take such great risks. I think this is my favorite role to date.

I have always loved creating things and seeing them come to fruition, whether it’s an acting job, writing a screenplay, and now I am absolutely obsessed with products and discovering new innovative ingredients. The world of wellness and beauty is a world away from Hollywood, which I also love. It’s the first thing I’ve ever done that’s felt truly mine. Every essence of the company is a part of me, from the designs, the company ethos, the brand’s voice, to what it stands for. The more positive reactions the brand gets, the more inspired I am to push harder and grow.

What was the process that went into the development of Vie En Rose and what were the challenges you faced in bringing these amazing new products to the marketplace?

I did a lot of research and found the absolute best lab in America. These people have become my family. They helped guide me in so many ways and have been my biggest support. Our first meeting, we sat in a boardroom for hours, talking about my vision, blending smells, playing with textures, discussing ingredients—it was such a beautiful day

I will never forget. We formulated for 2 years to achieve absolute perfection. The ingredients are the best you can find in the market, and my products actually deliver instant results. I wanted to make sure I created a line that worked for all skin types, genders, and ethnicities, and I feel proud to say that I did.

Everything! I’m a first-time business owner. I had to learn every single aspect of this business. One of the biggest challenges was when I realized that without capital and with all the regulations and laws about CBD, it was nearly impossible to market.

I had to get very creative and rogue with what I was doing, and it’s a good thing I am so stubborn. Also, when you start out as a one-woman show doing absolutely everything myself, it is so overwhelming, especially when I was learning as I was building. Truthfully, with everything on my plate, I’m just now finally taking retailer meetings, which will be a big focus in the next coming months. The company is growing, and I need to learn how to grow with it.

Taking products to market is no joke; there are so many moving parts I had no idea about—packaging, branding, copywriting, barcodes, Shopify stores. I’ll never forget the first time I walked into Fred Segal and saw my products front and center at the entrance. Working so hard, then seeing it on a shelf in a store you love, then knowing that every person who touches it loves it—it’s magical. I’m proud to say all of my customers are repeat customers, which says a lot about the products.

Even our Editor In Chief and Fashion Director, Julia Perry has tried your amazing products and loves them. Where is Vie En Rose available to try or purchase?

That makes me so happy, music to my ears! I promise to keep her glowing forever! The easiest way to find Vie En Rose is directly from the website www.vieenrose.com; it comes in the chicest packaging! We also offer handwritten notes and gift wrapping to make gifting easy.

I decided to try a beauty taboo—rules were made to be broken—and have my Ash + Smoke Creamy Charcoal Cleanser available on Amazon Prime and FabFitFun. If you’re in India, MorLuxury is the #1 certified luxury American skincare sales channel, and they are fabulous. They have all my products available for sale.

World and The Venetian carry my Mile High Mist and Love Potion Beauty Oil. The desert may be dry, but you don’t need to be! Bio Skin Beverly Hills (my favorite facial spot ever) carries all the products… and simultaneously right now, soon to be some very exciting bigger retailers and spas (I can’t disclose yet).

If you’re in Las Vegas, Miss Behave Beauty Bar at Resorts Follow along for upcoming announcements. But truly, my website is the best, and I offer free shipping because my customers are worth it!

What sets your brand apart from others in the marketplace?

My ingredients and formulations are packed with the most potent anti-aging and anti-inflammatory ingredients on the market. They are also cleaner than anything out there, providing science-backed ingredients that deliver real results. I dedicated 2 years to formulating for absolute perfection, despite the long and tedious process. I have the most sensitive dry skin, and there was nothing on the market that actually delivered what I was searching for, so I created it.

The line perfectly synergizes with any preexisting regimen for amazing results, or for the jetsetter/minimalist, you can just use my 3 products for the ultimate healthy glow. Vie En Rose isn’t a trend or made of quick fads that come and go. Every ingredient is there for a purpose – to nourish, heal, and deliver results. Why stop at just skincare when you can also make it holistic? We are made in the USA, Vegan, unisex, great for all skin types, ethnicities, genders, consciously sourced in every way.

The Mile High Mist is travel-sized and in frosted glass, so no toxic plastic will seep in when it’s in the heat, making it a makeup artist’s dream. There are over 30+ potent botanicals that carry throughout the line, a fresh garden for your face, high in antioxidants and vitamins. The smell is completely natural, light, and dreamy. Every customer I have spoken to raves about the compliments they get on their skin, how it’s cleared up blemishes, maskne, dryness, and how amazing it works with makeup.

My Ash + Smoke Creamy Cleanser uses activated charcoal that goes deep beneath the surface to detoxify and erase pores, while leaving your skin soft and hydrated because of ingredients like rose stem cell, Swiss glacier water, and alpine rose stem cell. OK Magazine wrote it up as a celebrity fall favorite must-have! I could keep going; my passion is so real, but you have to try my products to truly appreciate them. Also, now that this tween skincare craze has started, they are clean enough for a baby but potent enough for aging skin. That is something I am very proud of.

What would you like our readers to know about Vie En Rose that they might not know until they try the products for themselves?

Know that you are not alone in your skin struggles. True confidence comes from within and feeling good in your own skin, and there is nothing more beautiful than confidence. How we feel is how we look. Also, our packaging is as beautiful as the products themselves. There are no perfumes, just fruit and flower extracts for the dreamiest light smell. The Love Potion Beauty Oil not only deeply hydrates and boosts collagen but also contains ingredients like Sea buckthorn and other goodies that combat your body’s own oil production, making it great for acne-prone, inflamed, sensitive skin.

All of my customers are repeat customers; in fact, Vie En Rose is in some of my favorite actresses’ riders for their makeup kits when they work on shows. I have productions/studios calling me all the time to place orders. Vie En Rose isn’t just a beauty brand; it’s a lifestyle. You are worth the investment.

Who are your favorite designers and why?

I love fashion. If you compared my shoe and purse closet to my savings account, you’d have a good laugh. I love the freedom of expression that fashion enables. I appreciate streetwear, denim, classics, and anything metallic with sparkles. If I could have lived during Studio 54, Chanel will forever be a classic. It’s timeless, chic, and I love when they play with bright colors and patterns. Saint Laurent leather jackets have always been a weakness of mine. They fit perfectly, and I will forever love the cool, classic look of a motorcycle jacket, vintage T, and jeans.

I love my Air Jordan retros; I have quite a few pink pairs that I rock with everything from jeans to dresses. If I could live in baggy jeans and crop tops, I would… I love Redone jeans; they fit my body perfectly.I also love slacks, especially power pants; there is something irresistible to me about them. I am a total creature of comfort, and truthfully, if I hate my outfit, I automatically don’t feel as empowered. I mostly steer away from tight things, but every once in a while, I love to get dolled up.

I love Gucci mules and slides because they are so comfy, classic, and easy to pair with everything. I take my dog on long walks and hikes, so I have a very impressive baseball cap collection that’s always growing. I like to collect them from all my travels. My fashion is everywhere. Despite my love for designer goods, there is nothing that makes me happier than finding a cheap store at the mall or Melrose and mixing in those treasures with other things; I always love a good deal!

109 What was it like when you found out you are going to Thailand for the filming of Season 3 of The White Lotus?

Incredible! The show is one of the best I have ever seen—the writing, casting, makeup, all of it. The rich characters and their inner lives. I love the show so much. I get to not only visit one of the most beautiful places in Thailand and see my friends in action, but they have been such a large support of Vie En Rose since day one. It’s how I got my first organic press—a feature in Glamour about the beautiful Brittany O’Grady’s favorite skin products. I am so excited to do some behind-the-scenes (BTS) work and collaborations on the ground there, and the adventure that lies ahead.

I’ve worked on a few HBO shows as an actress, and it’s fun to experience this world from another angle. It’s also a true testament to the quality of my products and how amazing the Mile High Mist is as a primer and setting spray for makeup. All three seasons are filmed in such drastically different climates. My Emmy-nominated makeup artist girlfriend, Rebecca Hickey, truly focuses on good skin first when on the job; she’s an absolute dream. Maybe I’ll have my own ‘White Lotus experience” while there… you never know.

Describe a “normal” day for you and what you do to relax?

Every morning starts with 100 kisses from my dog, Monroe, and then my cat, Elvis, joins in. It’s the best way to begin my day—filled with love and their adorable spirit. I kick off each day with a long morning walk with Monroe, during which I don’t listen to music or use my phone. I use this time to ease into the day, get my body moving, and set intentions and priorities.

Aside from that, every day is a new adventure. I sometimes work from home in my Barbie pink office. Some days, I spend hours in the office whiteboarding with my favorite business collaborator and advisor, Metta World Peace, and his team. On other days, I get to do fun collaborations and take meetings with amazing people. Some days are spent hunched over in front of the computer, building out sales channels and financial projections. Some days are glamorous, while others find me barely brushing my hair or changing out of sweats. I’m so busy with the endless amount of work that goes into every aspect of my business.

Sometimes I remember I’m also an actress and go on auditions or get my hair and makeup done on set to shoot something. I’m constantly producing content for my socials; I love being the creative director of my own brand. I’m always pitched new ideas and collaborations. Some days are filled with fabulous lunches and dinners, while others might find me crying from exhaustion and the overwhelming nature of my to-do list.

Right now, I’m very retailer-focused, so a lot of my time goes into that. Life is very eventful when you have so much on your plate. My favorite way to find Zen is to write—whether it’s creative essays or screenplays. It’s my favorite creative form of expression. I also love music and concerts, delicious food, and a long bath with a face mask as a lovely treat to unwind after a long day.

I adore my family more than anything, so connecting with my mom and sister is one of my daily highlights. There’s nothing more relaxing than a spa day; I’m a sucker for massages, facials, and trying out all new wellness and beauty treatments. I love the beach and fresh air. Boxing and Pilates are two of my obsessions to boost serotonin and feel strong.

My ultimate relaxation is going home to Kauai, where I barely have cell service on the island. I like to stay with my mom in my childhood room, spend long days at the beach, and catch up with my childhood friends.

It keeps me grounded and always reminds me of who I am if I ever start to feel like I’m straying from myself. Before bed, I always give myself a face massage with my Love Potion Oil, and it helps relieve the day’s stress. Stress is an absolute killer, so I’ve been working on managing it a lot. I also love quiet nights at home, binging a good show from my bed, which has pink silky sheets, of course.

Instagram and TikTok is @lovemalearose

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Vie En Rose’s Instagram and TikTok is @vieenrosebeauty

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