Boutiques On Wheels: The Future of Fashion
Imagine a beautiful, clear day, standing in front of a mirror, trying on a chic blouse in the dressing room of your favorite boutique. Now imagine that your favorite boutique is actually a truck parked on one of the busiest streets in Los Angeles. This innovative way of shopping recently became a reality for the fashion forward shoppers of California who are responding in droves.
The mobile store was dreamed up by business partners Stacey Steffe and Jeanine Romo. They began their business venture after meeting at a L.A. Arts and Crafts Market in 2010, and started Le Fashion Truck six months later. Being the first official boutique truck in L.A. was a mixture of convenience and brilliance, as Steffe and Romo were seeking an easier way to transport their merchandise to different events. Tired of hauling their products in their cars, setting up booths, then taking them down each week at various flea and farmers markets, they began developing an idea that would help change the way people shopped. Steffe, who was vending at a farmer’s market in the summer of 2010 recalls the moment the innovative idea came to her. “…one day the Kogi truck (a popular LA food truck) rolled through with their large crowd of followers,” Steffe said. “…I looked around at the ... Full story
In the Green Light - The Great Gatsby Brings High Fashion Back to the 1920's
The Great Gatsby roars back into the public eye May 10th when Baz Luhrmann's much-anticipated film event-of-the-year debuts on the silver screen (May 15th in Europe at the Cannes Film Festival; May 30th in Australia). The modern day adaptation of F. Scott Fitzgerald's 1925 novel has encountered quite a lot ... Full story
Steer Clear in the New Year
Our closets are only so big and with 2013’s new styles bigger and bolder than ever (rumor has it the freshly wet mermaid hair is making a big comeback) and New York Fashion week just next month, it’s time to mentally prepare for the departure of some of our ... Full story
John Galliano Returns to the Fashion World
De la Renta’s collection is the first one that Galliano has worked on since early 2011, when he lost his position at Dior and his namesake. His anti-Semitic verbal attacks on a woman in a bar were caught on camera and his career was all but ruined. Since the event, ... Full story
Making Your Necklace Work For You
It's overwhelming enough walking into a jewelry store and having eyes that are immediately drawn to every sparkly piece. However, with the statement necklace trend taking the red carpet (and my closet) by storm, picking the right necklace is somewhat of a tricky task, that can easily be the make ... Full story
Stella McCartney wins Designer of the Year at the 2012 British Fashion Awards
The British Fashion Awards gave Stella McCartney two honors this year-- Designer Brand and Designer of the Year. The designer looked ultra-fashionable with simple make-up, pulled back hair, and an asymmetrical black one-piece. Other award winners this year included Alexa Chung, who took home the British Style Award for the third ... Full story
Designer Profile: RAG AND BONE
These trash diggers were an inspiration to an unlikely duo Marcus Wainwright and David Neville of the popular men and women's clothing brand, "Rag and Bone," formed in 2002. First created as a men's denim label, they were soon featured on Style.com's 2010 top 10 Fall Women's Collection. The 2010 ... Full story
Farewell to Fashion Legend Anna Piaggi
With Alfa Castaldi, her late husband and Photographer, Piaggi was introduced to magazine publishing, immediately establishing her voice as, according to Manolo Blahnik, “the only authority on frocks left in the world. “The electric blue mark she left on the fashion industry is as influential today as it was when ... Full story
Allergic to Fashion: Burberry
That process is called marketing; fashion marketing. Fashion is not just thinking about the way trends meet products, but how marketing helps establish communication and sales strategy of pre-conceived trends in society. Marketing is like philosophy where we can understand the way fashion and design communicate with economy and social activity. ... Full story
The Business of Fashion
If fashion is in your blood-which is no doubt the case if you're reading this magazine!-there are a variety of options in the field for you to pursue. Succeeding in the business of fashion requires not only a foundation in education, but also a persistent attitude, a wealth of self-marketing ... Full story
A Tale of Three Cities
Sunny, Sexy Sydney Sydney, the trendsetting coastal city of Australia, is the gem of the Pacific Ocean and home to Australia Fashion Week. This enchanting city is so much more than the clichés of kangaroos, surfers and safari adventures—and it’s teeming with femme fatales in fashions that exude day-to-night flexibility ... Full story
